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Is It A Good Idea To Start A Dropshipping Business In 2021?

5 reasons why starting a dropshipping business in 2021 is a pretty good idea

1. A huge dropshipping knowledge base

People who started their dropshipping businesses several years ago didn’t have as much useful information as you have. They were pathfinders and had to learn what was what the hard way. Nobody sent them emails with the ideas of the most promising dropshipping products or gave them any tips on how to manage their stores. They had to begin from scratch.

These days everyone who wants to start a dropshipping business can just google the word “dropshipping” and get tons of articles, guides, educational videos and even special forums where people share their experience in dropshipping. It’s an easy way to learn how to find products, make efficient Facebook ads, or properly edit product pages.

2. Constantly growing ecommerce market

I guess that now you’re thinking: “OK, nowadays, there are many tools and lots of valuable information that can help me out with a dropshipping business. But what about niches? All the profitable ones were occupied many years ago, so starting a dropshipping business in 2021 is pointless.”

This is nothing more than a dropshipping myth!

Of course, the more people know about something, the higher the competition in this field is. And it is true for any business, not only ecommerce.

However, you can successfully compete with AliExpress and other ecommerce giants, to say nothing of regular small-scale dropshipping stores. Nobody limits you!

In your store, you will have your own design, a unique set of products, a self-made marketing strategy, etc. That’s what will define you – and that’s where your competitive advantage lies.

The ecommerce market is huge and there is always a place there for you, too! Just think about it: in 2020, retail ecommerce sales worldwide amounted to $4.28 trillion. And by 2022, the revenues of retail ecommerce are expected to reach $5.4 trillion. Most definitely, on such a huge market, everyone gets a fair opportunity to gain profits – you included!

3. A shift from traditional shopping to ecommerce

Another reason to start a dropshipping business in 2021 is to react to the market changes that analytics expect in the nearest future. More specifically, the Covid-19 pandemic caused a shift in demand from traditional shopping to ecommerce.

Because of the pandemic, there’s a noticeable change in what people buy and where. In 2021, more than two billion users worldwide are expected to buy goods or services online, and the upward trend will continue in the coming years.

In other words, people now prefer ordering stuff from an ecommerce store rather than going to a brick-and-mortar shopping venue. If this trend truly proves to be a long-lasting one, we are going to see more businesses selling online rather than via traditional channels.

So, is it too late to start a business in ecommerce? The competition in this sphere is definitely going to rise, but so is the demand for online shopping. That’s why it’s a good idea to start a dropshipping business right now.

4. Improved terms of delivery

Some years ago, the delivery time was a soft spot of dropshipping business.

Most customers were forced to wait up to 2-3 months for their orders because the products purchased from China were shipped by sea. Of course, it was inconvenient and caused lots of problems for both the customers and the sellers.

Everything changed and the MyWebrand Model became available to take advantage of this. Our US based Dropshipping model, posing as a brilliant alternative to traditional ecommerce solutions. As the MyWebrand model provided items are physically kept in the United States, in Irvine, California, they can reach any US buyer in 1-3 business days – and this is a game-changing market innovation for ecommerce.

So, from the point of view of delivery, starting a dropshipping business in 2021 has a better chance of success.

5. Lots of opportunities for marketing

Do you remember how Facebook looked like ten years ago and how many options it had?

In fact, it was a platform which people used to make friends and slowly exchange messages with them. At that time, no one thought that in several years the terms ‘Facebook’ and ‘online advertising’ would be connected so closely.

In 2021, there are lots of marketing opportunities that weren’t available to the first ecommerce entrepreneurs:

  • Social media (Facebook, Instagram, Twitter, Pinterest, etc.)
  • Google ads
  • Email marketing
  • Guest blogging
  • YouTube marketing
  • Q&A websites
  • Etc.

As you can see, you have a wide range of opportunities to make a name for yourself and for your store as well. Just use them and you’ll make your dropshipping business flourish!

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How to Sell Online Without a Website

First-time sellers often feel overwhelmed researching what it takes to sell online. Comparing site-builders, building a website, learning SEO… and that’s just the beginning! But it’s often enough to discourage aspiring online sellers.

The good news is: it doesn’t have to be like that!

Selling online doesn’t always mean building an ecommerce website first. Whether you want to test the waters and evaluate demand or just are not ready to invest in an ecommerce site, there are effective ways to sell online without a website.

You can offer your products to online shoppers via platforms you’re already familiar with. Read on to find out which ones suit you best and how to make it happen.

Sell on Facebook & Instagram

Not only is Facebook the biggest social network in the world (2.8 billion monthly active users!), but it can also be a powerful tool for selling online. You can even set up a Facebook shop without a website!

A Facebook shop is an online storefront that lives on your Facebook page. You can create it for free—you need just a business page to get started. Keep in mind you can only sell physical products on Facebook.

Here’s a step-by-step instructional guide for setting up a Facebook shop. When creating your shop, you’ll be asked to choose one of the three checkout options or how you want customers to complete their purchase:

  • on your website,
  • on Facebook (available for US businesses only),
  • or via messenger.

If you don’t have a website, then the last option is for you. “Via Messenger” means that your customers will be directed to message your business to complete their purchase.

To be clear, this option doesn’t create a checkout for your shop. You’ll need to arrange a way to process payments on your own. For example, when a customer sends you a message, you can ask for their email to send them a PayPal invoice or offer them to pay via a bank transfer.

Tips for Selling on Facebook

Setting up a way to sell is just the beginning. Now you need to figure out how to sell products on Facebook without a website.

Add business info
Even though your online storefront lives on social media, shoppers expect it to have detailed business information, just like when they shop on a website. Add a detailed “About Us” section, business contacts, and up-to-date information on payment and delivery.

Create collections of products
Quality product pictures and descriptions are absolutely essential, but you can take it a step further by creating collections for your products. Collections are items grouped by category in your Facebook shop. For example, “Clothes,” “Shoes,” “Accessories.”

Use Facebook Messenger for customer service
Customers often have questions about products, payment, or delivery, so make sure to answer them in a timely manner. Chatting with customers can allow you to introduce them to other products that they might like, and/or find out what products they’d like to see in your shop in the future.

Try to reply to all messages as quickly as possible: pages that respond fast and consistently are marked with a “very responsive to messages” badge. This shows customers you are ready to help them with questions they might have.

When you can’t reply to messages (say, it’s outside of your business hours), set up an automated away message to let customers know when you’ll be able to respond. Learn how to set up automated responses on Facebook.

Create content relevant to your target audience
Facebook supports various forms of content you can use to engage your followers. Pay special attention to video posts and live videos, as they often get more engagement than regular posts or stories.

Some examples of content you can post on your page:

  • Customer reviews
  • Videos that explain how to use your product
  • Stories with you or your team
  • Posts that contain useful information related to your products.

Tips for Selling on Instagram

90% of Instagram users follow at least one business on the platform, so it makes sense to connect with potential shoppers via Intsta, especially if your products fall into popular Instagram niches. Examples include fashion, beauty and skincare, lifestyle, food, and artwork.

Make sure you have a business profile, because they come with tools for better account management, and access to built-in analytics to show how your content is performing.

If you don’t have a website, you can create a shop on Instagram using the same instructions for setting up a shop on Facebook. When choosing a checkout method, you’ll need to select “checkout with messaging.”

Again, this won’t actually create a checkout for your Instagram page. Shoppers will be directed to message your business for payment and purchase completion details.

There are other ways to sell on Instagram. You can sell through Direct Messages, in your comments, or via hashtags. We’ve explained them in our blog post about selling on Instagram without a website. These methods require a lot of manual work, just like selling on Facebook via messaging. However, this might be enough if you’re interested in testing out the platform or running a side hustle and only planning for a few sales a month.

Write an informative bio
A 150-character description is not a lot of space, but it’s enough to convey to your audience what’s unique about your business, and explain how they can contact you. Be sure to include:

  • Business details that differentiate you from your competitors. Say, “Designer phone cases made from recycled materials.”
  • Keywords relevant to your products. If you sell cakes, your bio might read “Custom cakes for special occasions.”
  • Contact buttons like “Call” or “Email”
  • A branded hashtag to encourage followers to post pictures with your product.

Save important information to Highlights
You can save your Stories that contain important info to special folders — Highlights — under your profile’s bio. Create different Highlights to answer the most common customer questions, such as:

  • Payment
  • Delivery
  • Return policy
  • How to use, store, and/or care for your product.

Explore Instagram tools to increase engagement
Instagram has rich tools for content creators and business owners alike. Check out your ability to post stories and reels, and to use IGTV, and lives. Test all of them to find out which types of content your audience likes and engages with the most.

For example, create longer videos for IGTV to explain how to use your complex product. Or, shoot short reels to show off your fashion brand.

Stories are great for getting to know your audience (stickers with polls and questions), building anticipation for new products, and sharing behind the scenes clips of your store in action!

Lives are helpful for sharing information on topics relevant to your brand and interesting for your followers. For example, if you sell yoga mats, you can shoot a live video about meditation techniques for beginners. Just make sure to announce lives ahead of time — both via stories and regular posts.

Test different types of ads and CTAs
You can use paid promotions to show your posts and stories to a wider audience on Instagram, just like you can boost posts on Facebook.

Instagram also allows you to run various ad campaigns, be it photo, video, stories, or ads in the Explore page. There are also carousel and collection ads that can include additional videos or images.

Test different calls-to-action in your ads. For instance, “Learn More” makes more sense if you’re showing off a product to a first-time audience. “Shop Now” might work better if you’re offering a deep discount to close a deal or clear out old inventory.

Sell on Marketplace

If you wonder how to sell without a website, you might’ve already thought about selling on a marketplace—say, Amazon, Etsy, or eBay. This might make sense for two reasons:

  • Marketplaces generate thousands of visitors a month themselves, so you don’t have to put as much effort into marketing as when you sell on your website.
  • Shoppers come to marketplaces looking for certain products, they are already in a “buying mode.”

To start selling on a marketplace, you need to create a seller’s account on the platform of your choice. Amazon and eBay require you to choose a selling plan, depending on the size of your business and the tools you’ll need for selling on the platform. For example, Amazon’s Professional plan includes special listing features (promotions, gift services) while their Individual plan doesn’t.

Keep in mind that marketplaces charge not only for a selling plan but for each sale you make through their platform. For instance, Amazon charges a $0.99 per-item fee when an item sells on the Individual selling plan.

After you create a seller’s account, you can start creating your product listings. But keep in mind that some products need to be approved by the platform before customers are allowed to complete sales. This is the case if you plan to sell jewelry, music, videos, or watches on Amazon.

Read the marketplace’s guidelines to be aware of restrictions for different categories of products. For example: eBay allows you to sell a reproduction of an artwork (like posters or prints) only if it does not violate any laws, copyrights, or trademarks.

Tips for Selling on a Marketplace

Selling on a marketplace has its perks, but it also has quirks and drawbacks you need to take into account.

Choose the right platform
There are lots of marketplaces to sell your products on. Apart from the well-known ones like Amazon, eBay, Walmart, Etsy, and Alibaba, there are niche-oriented marketplaces like Fruugo and Fullbeauty, or bargain-focused ones like Tophatter.

To help you choose a platform, think of your target audience. Is your product targeted at people who love handmade jewelry? Then Etsy might be the right choice for you. Are you targeting local shoppers? Consider Facebook Marketplace.

Optimize product listings
Your product will compete with other similar items on the marketplace, so strive for top-notch listings.

Make sure your product pops up when shoppers search for it on a marketplace by including relevant keywords in the title and description of your listing. Don’t hesitate to write a long description with a lot of details about your product. Also, add any award badges to the description to show your product is trustworthy.

With pictures on your listings, remember that more is more: show your product from different angles and demonstrate it in use. Some platforms allow you to include a video along with the images — be sure to use this format to highlight the advantages of your product.

Work with reviews
When presented with dozens of similar products, shoppers pay special attention to reviews. It’s as simple as that: the more five-star reviews you have, the more sales you’re going to get.

Always request reviews from customers, but not immediately after their purchase, as they need time to receive and try out the product. To give buyers extra incentive to leave a review, offer a discount for the next purchase or a small gift that appears in their inbox a week or two after you’ve made the sale.

If you get a negative review, make sure to reach out to the customer to fix their issue. Negative feedback without a comment from the seller looks much worse than a negative review with a reply that shows you’re willing to communicate and make things right.

When Do You Need A Website

Accepting orders on social media through messages requires a lot of work, which is fine when you’re just starting out or running a side hustle. But as your business grows, it becomes harder to manage orders manually, which might lead to overselling. Having an ecommerce website allows you to avoid that by tracking inventory.

As for marketplaces, they attract sellers with their large customer bases, but they do nothing for brand awareness. For marketplace shoppers, your product is an item from Amazon or Walmart, not from your brand, which might lower your chances of repeat orders. Moreover, it’s difficult to get customer information for future marketing.

Taking the points above into account, you might need to set up an ecommerce website if:

  • You want to have full control over your prices, the look of your store, and marketing.
  • You don’t want to pay transaction fees for each sale you make.
  • You want to avoid limitations enforced by third parties.
  • You want to stay connected with your customer for future promotions and don’t want to share their contacts with third parties.

You want to grow your brand and make your business more than a side hustle.

Get the Best of all Platforms

Now that you know all the advantages and disadvantages of selling online without a website, you might be considering creating a site for your business—but have hesitations about giving up on the perks of selling on social media and marketplaces.

The good news is that you don’t have to choose between a website and other sales channels! eComQB allows you to sell in several places at once, including on your website, social media, and marketplaces.

eComQB allows you to manage your orders and products in a single place, and have everything synchronized with your stores on social media and marketplaces. This way, you can reach customers on their favorite social platforms, and take advantage of the huge audiences on marketplaces while also growing your brand online.

Plus, eComQB doesn’t take transaction fees, which helps you stay on budget when you’re just starting your business.

When you sign up with eComQB, you get a free one-page website with a built-in online store that you can design as you like, even if you have zero coding or design skills! Check out this blog post for a step-by-step on creating your ecommerce website without any help from developers and designers.

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10 Instagram Giveaway Ideas To Make Your Business A Success

Are you looking for new Instagram giveaway ideas and tips which you could use to promote your ecommerce store?

I know how hard it is to surprise people with something new when every day you do the same thing – you create unique content, looking for new ways of business promotion and trying to develop your own marketing strategies.

In this article, we’ve collected 10 marvelous Instagram giveaway ideas that will help you impress your followers and get the most out of your Instagram marketing campaign!

What is an Instagram giveaway?

An Instagram giveaway is a time-limited contest that helps brands build relationships with their customers and share the information about their products with a larger audience than they originally could.

Let’s say you have an ecommerce store and want to increase your brand awareness using Instagram. Among all the ways of doing it, the easiest one is announcing a contest – you just need to select a prize (something of the products you offer), define the terms and start it on your Instagram page.

Normally, the terms and conditions of Instagram giveaways are so simple that basically everyone in the world can take part in them. In most cases, participants just need to like a giveaway post, follow the Instagram page that announced it, and tag some friends.

Typically, giveaways last from one to two weeks. This time is usually enough to reach a reasonable number of potential clients and be sure that the followers remember about the contest.

When the contest is over, you need to choose a winner by the rules you’ve specified at the beginning (at random, by the number of likes, etc.), congratulate this person and send him or her the prize.

That’s it!

Instagram giveaway statistic to think about

So, why should you be running giveaways, in the first place?

Industry analysis shows that on average, 33% of brands launch a giveaway every month. Definitely, there’s a good reason for this!

According to the market reviews, a huge benefit of Instagram giveaway posts is their engagement: it’s 4 times higher than those of regular posts! Some reports estimate that Instagram contest posts receive about SIXTY TIMES MORE comments and 3.5 times more likes in comparison to all other post types!

And these numbers surely explain how Instagram contests help brands grow their following 70% faster: it’s all about the publicity you gain. Sounds like a social media marketing strategy you would try, right?

How to create a great Instagram giveaway: ideas and tips

Before discussing the best Instagram giveaway ideas, let’s see how to create a contest that is easy and convenient for you to manage.

My first giveaway: a checklist

To begin with, let’s go over the steps you’ll need to take!

·       Choose a goal for your Instagram giveaway

The first step is defining a goal for your Instagram giveaway.

It can be:

  • Generating more engagement on your posts
  • Increasing your website traffic
  • Getting more followers or email subscribers
  • Boosting the quantity of your sales
  • Announcing new product arrivals
  • Getting more brand visibility

Or any other goal that you want to achieve with the help of Instagram giveaways.

The chosen goal will determine all your further actions, so you should select it carefully and keep it in mind when planning and managing a contest.

·       Select a prize

A prize is something that impacts the overall success of your Instagram giveaway. Actually, it has to be something special that people would be eager to compete for. It’s better to offer high-demand products which can’t easily be bought in brick-and-mortar stores.

Besides, you have to choose affordable products because you will buy them with your own money. Of course, people will be happy to win an expensive high-tech drone, for example, but this can easily cause you financial troubles.

That’s why we advise you to determine the part of your budget you’re ready to spend on Instagram marketing and don’t go above your limit!

·       Define the contest rules

Once the prize is chosen, you have to make the rules of the game.

When you’re creating your first giveaway, there’s no reason to reinvent the wheel: just use the positive experience of other Instagrammers and brands.

As a rule, contest makers ask Instagram users to do one or two of the following things:

  • Like a photo
  • Share a post
  • Follow an Instagram page
  • Tag friends
  • Leave a comment

The more actions people have to do, the more your Instagram page is being promoted. For example, if users like a post, share it and tag 3 friends, they’ll increase your reach multiple times.

However, we advise you to limit the entry requirements to three or four steps. Otherwise, there is a chance that people will avoid taking part in your contest because of its complexity.

·       Create a great Instagram giveaway post

A perfect Instagram giveaway post will vary widely from one brand to another. The same methods can work for your business and be absolutely useless for others.

However, there are several elements that every Instagram giveaway post should include:

  • A bright, color picture of your product
  • A short text perfectly announcing your giveaway

When creating a post, don’t write too much text and use bullets or numbers in the caption. All participants must clearly understand what steps they should take to win the prize.

·       Think up an appropriate hashtag for your campaign

Your campaign hashtag is as important as everything else when it comes to promoting your giveaway. That’s why you have to choose a fun and memorable hashtag that’s related to your business and products

Thanks to hashtags, it will be easier for you to measure your contest success and to see how many Instagrammers have entered your giveaway. Besides, if you add several popular hashtags to your post, you’ll significantly increase your reach on Instagram.

·       Create reminder posts

In fact, Instagram giveaways aren’t those things you can set and forget about.

You should regularly remind your followers how much time is left to enter your giveaway and get a prize.

These posts will help you draw more attention to your contest and therefore, get more participants.

·       Promote your Instagram giveaway

As more and more businesses are trying to promote their giveaways, the competition is also increasing. So it’s getting harder to stand out from the crowd.

Here are some ideas on how you can promote your Instagram giveaways:

  • Announce your giveaway before it starts
  • Share the contest link in your bio and Stories
  • Promote your contest on other social networks
  • Announce the giveaway on your website
  • Send email notifications to your customers

In fact, the more ways of promotion you try, the more participants you get. So it’s a good idea to experiment with them and use as many options as possible.

10 brilliant Instagram giveaway ideas: what to ask the participants to do?

Now that you know how to create Instagram giveaways, it’s time to take a look at the most effective Instagram giveaway ideas. Here is the list of actions you can offer your participants to take.

1. Like the post and share it to win

Ask your followers to like your giveaway and share it with their friends. This way, you can easily expand the reach of your brand – even if 10 people repost your giveaway, it will help you increase your brand visibility.

2. Make up a funny caption to the Instagram giveaway post

Another Instagram giveaway idea is asking your followers to write a funny caption to your photos. This contest gives your followers a chance to prove themselves and allows you to grow your audience.

3. Tag a friend and follow the Instagram page to win

Ask your followers to tag one or several of their friends in the comments section so that they could start following your Instagram page, too. This type of giveaway will help you get lots of new followers and significantly increase your brand visibility in a very short time.

When the contest is over, the majority of new followers will stay with you because most people are too lazy to unfollow someone. Thus, you will get a large and warm audience which you can target next time.

4. Upload a creative photo of the store products

If you have enough sales in your store, you can ask your followers to upload creative photos of your products to their Instagram accounts and add a unique hashtag. If it works, you’ll get tons of user-generated content and increase your brand visibility a thousand times.

5. “Write why YOU should win the prize”

Ask your followers to leave a short comment where they explain why they are bound to win. Choose the story you like the most and award the winner.

6. Come up with a new slogan for the brand

This Instagram contest is a perfect way to get a snappy slogan for your brand if you still don’t have one. Just ask your followers to think up a catchphrase and write it in the comments section to win a prize.

7. Find the answers to the questions about the store

Lots of customers don’t know a word about the brands they regularly buy. So you can write some questions about your store and hide the answers on your website pages. This contest will help you attract more traffic to your ecommerce store and improve the SEO ranking of your website.

8. Write a detailed review of the product(s)

As a rule, people write reviews when they are unhappy about something. That’s why even great companies that really care about their clients may have lots of negative reviews.

To improve the situation, you can launch a contest and ask your followers to write some nice words about your products or your store. You can use the screenshots of these reviews later to promote your website and increase the trust in your brand.

9. Create a short video review or a story

This Instagram giveaway idea is similar to the previous one. But this time, the participants have to record a video review of one of your products.

Of course, the number of participants will be limited and you won’t enlarge your audience heavily. But this contest will give you a better understanding of your target audience. It will help you analyze the Instagram pages of your real buyers and get an idea of what tricks you can use to promote your products to them.

1.0 Like and share the posts during a certain period of time

This Instagram giveaway idea is for those ecommerce entrepreneurs who are ready to work hard and wait long.

To make your followers eligible to win the prize, you can ask them to like and share all your posts during a week or a month, for example.

Of course, it’ll be difficult for you to monitor all the changes and create a great amount of Instagram posts which will maintain your followers’ interest. But this will have a very positive impact on your business.

The participants will regularly visit your page to check if there is something new. So, a constant flow of traffic will be brought to your Instagram page and, most likely, to your website. Besides that, thanks to shares, you’ll reach a huge number of potential customers.